Janus: The Papers of Mark Abrams

Churchill/ABMS 3 contains:
<-- See earlier
103	Times Advertising Research. Summary of Times Interviews
104	Television Enquiry X
105	Readership of Morning Papers: Report
106	Readership of Morning Papers: Tables
107	The Sunday Telegraph: an Initial Survey. First Report
108	The Nature of Television Viewing
109	Religious Programmes on Independent Television
110	The Jewish Chronicle: Readership Survey
111	Communication and Persuasion
112	Television Enquiry XI
113	The Sunday Telegraph: Second Survey. Initial Report
See later -->

More information

Please feel free to contact the repository.

The Papers of Mark Abrams

Title	Consumer Durables
Reference	ABMS 3/98 (former reference: Box 11)
Covering Dates	September 1960
Extent and Medium	1 file

Content and context

Report number J 1280/HP.

A detailed analysis of the results of two questions from a survey commissioned by the London Press Exchange about what durable consumer goods people had in their homes and what they regarded as top priorities for further acquisitions.

No further on-line information.