Janus: The Papers of Mark Abrams

Churchill/ABMS 3 contains:
<-- See earlier
93	Survey of Nine Publications of the Times Publishing Company Limited: No.8 Times Educational Supplement
94	Survey of Nine Publications of the Times Publishing Company Limited. Supplementary Report No. 8A: Times Educational Supplement
95	The Dietary Habits of Heavy Smokers and Non-Smokers
96	Television Enquiry VIII
97	Readership of Sunday Newspapers
98	Consumer Durables
99	Survey of Middle Class Readers of Sunday Newspapers
100	Readership of Daily Newspapers
101	Attitudes to Advertising on ITV Programs
102	Television Enquiry IX
103	Times Advertising Research. Summary of Times Interviews
See later -->

More information

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The Papers of Mark Abrams

Title	Consumer Durables
Reference	ABMS 3/98 (former reference: Box 11)
Covering Dates	September 1960
Extent and Medium	1 file

Content and context

Report number J 1280/HP.

A detailed analysis of the results of two questions from a survey commissioned by the London Press Exchange about what durable consumer goods people had in their homes and what they regarded as top priorities for further acquisitions.

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