Janus: The Papers of Mark Abrams

Churchill/ABMS 3 contains:
<-- See earlier
84	Translating Travel: the Attitudes of Travellers
85	Attitudes Towards Teenagers
86	Ownership of Consumer Durables
87	Public Opinion Survey: General Public
88	Public Opinion Survey: Opinion Leaders
89	The Children's Viewership Survey
90	Survey of Nine Publications of the Times Publishing Company Limited: No.3 The Times
91	Survey of Nine Publications of the Times Publishing Company Limited: No.6 Times Literary Supplement
92	Survey of Nine Publications of the Times Publishing Company Limited. Supplementary Report No. 6A: Times Literary Supplement
93	Survey of Nine Publications of the Times Publishing Company Limited: No.8 Times Educational Supplement
94	Survey of Nine Publications of the Times Publishing Company Limited. Supplementary Report No. 8A: Times Educational Supplement
See later -->

The Papers of Mark Abrams

Title	The Children's Viewership Survey
Reference	ABMS 3/89 (former reference: Box 11)
Covering Dates	August 1960
Extent and Medium	1 file

Content and context

Report number J 1214A/DMM.

A study of children's television viewing habits, in order to obtain a measure of all television viewing by children, aged 5-15 years old, living in areas capable of receiving ITV programmes, irrespective of whether the children lived in homes having a television set or not.

No further on-line information.