Janus: The Papers of Mark Abrams

Churchill/ABMS 3 contains:
<-- See earlier
69	Parents' Attitudes to Children's Television Part I: Report
70	Cambridge Undergraduates 1958: a Sample Survey
71	Psychological Benefits of Smoking: Preliminary Report
72	The Reporting by Television Viewers of Viewing Experienced Within Previous Twentyfour Hours
73	Test of Television Commercial Recall Method
74	Television Viewing Reporting Failure Over a Seven-Day Recall Period
75	Television Enquiry VI
76	Television Enquiry VI: the Tables
77	Additional Analysis on Television Enquiry VI
78	A Pilot Enquiry into Some Aspects of Working-Class Life in London
79	Public Attitudes to Teachers and to Education Part 1: Report
See later -->

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The Papers of Mark Abrams

Title	Television Viewing Reporting Failure Over a Seven-Day Recall Period
Reference	ABMS 3/74 (former reference: Box 9)
Covering Dates	February 1959
Extent and Medium	1 file

Content and context

Report number J 1067/4/SBB.

A survey commissioned by John Hobson and Partners Ltd, on behalf of Granada TV Network Ltd, to determine the extent to which the amount of television viewing reported tended to decline with an increase in the time lapse between viewing and reporting, comparing a seven day time lapse with a one day time lapse.

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