Janus: The Papers of Mark Abrams

Churchill/ABMS 3 contains:
<-- See earlier
68	Television Enquiry: V
69	Parents' Attitudes to Children's Television Part I: Report
70	Cambridge Undergraduates 1958: a Sample Survey
71	Psychological Benefits of Smoking: Preliminary Report
72	The Reporting by Television Viewers of Viewing Experienced Within Previous Twentyfour Hours
73	Test of Television Commercial Recall Method
74	Television Viewing Reporting Failure Over a Seven-Day Recall Period
75	Television Enquiry VI
76	Television Enquiry VI: the Tables
77	Additional Analysis on Television Enquiry VI
78	A Pilot Enquiry into Some Aspects of Working-Class Life in London
See later -->

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The Papers of Mark Abrams

Title	Test of Television Commercial Recall Method
Reference	ABMS 3/73 (former reference: Box 9)
Covering Dates	December 1958
Extent and Medium	1 file

Content and context

Report number J 1067/3/SBB.

A survey commissioned by John Hobson and Partners Ltd into a projected method of estimating the ability of television viewers to recall television commercials.

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