Janus: The Papers of Mark Abrams

Churchill/ABMS 3 contains:
<-- See earlier
23	Survey of Public Opinion on Current Politics
24	Survey of Public Opinion on Current Politics
25	Seventh Public Opinion Survey
26	Survey of Public Opinion on 'Mutualisation' of Industrial Assurance
27	Readership Survey: I. Manchester Guardian Readers
28	Readership Survey: II. Non-Readers of The Manchester Guardian
29	Readership Survey in Greater Birmingham Part 1: Readers of the Birmingham Gazette
30	Survey of Newspaper Readership in Greater Birmingham Part II: Non-Readers of the Birmingham Gazette
31	Survey of Newspaper Readership in Greater Birmingham Part II: Non-Readers of the Birmingham Gazette
32	Enquiry into Drinking and Drunkeness Convictions in Sheffield
33	A Survey Among Readers of the Liverpool Echo
See later -->

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The Papers of Mark Abrams

Title	Readership Survey: II. Non-Readers of The Manchester Guardian
Reference	ABMS 3/28 (former reference: Box 5)
Covering Dates	January 1951
Extent and Medium	1 file

Content and context

Report number J 318.

A survey of people who had similar backgrounds to The Manchester Guardian's readers but who were not readers, in order to establish in what social and cultural respects non-readers differed from readers; which newspapers non-readers read and the reasons why they had chosen them; and their views, if any, on The Manchester Guardian.

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