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Churchill/ABMS 3 contains:
<-- See earlier
23 Survey of Public Opinion on Current Politics
24 Survey of Public Opinion on Current Politics
25 Seventh Public Opinion Survey
26 Survey of Public Opinion on 'Mutualisation' of Industrial Assurance
27 Readership Survey: I. Manchester Guardian Readers
28 Readership Survey: II. Non-Readers of The Manchester Guardian
29 Readership Survey in Greater Birmingham Part 1: Readers of the Birmingham Gazette
30 Survey of Newspaper Readership in Greater Birmingham Part II: Non-Readers of the Birmingham Gazette
31 Survey of Newspaper Readership in Greater Birmingham Part II: Non-Readers of the Birmingham Gazette
32 Enquiry into Drinking and Drunkeness Convictions in Sheffield
33 A Survey Among Readers of the Liverpool Echo
See later -->
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The Papers of Mark Abrams

Title Readership Survey: II. Non-Readers of The Manchester Guardian
Reference ABMS 3/28
(former reference: Box 5)
Covering Dates January 1951
Extent and Medium 1 file
Content and context

Report number J 318.

A survey of people who had similar backgrounds to The Manchester Guardian's readers but who were not readers, in order to establish in what social and cultural respects non-readers differed from readers; which newspapers non-readers read and the reasons why they had chosen them; and their views, if any, on The Manchester Guardian.

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