| Churchill/ABMS 3 contains: |
|---|
| <-- See earlier |
|---|
| 148 |
The Institution of Electrical Engineers Survey among Members. Part II : Overseas Members |
| 149 |
Televison Survey |
| 150 |
Study of Public Opinion: General Report |
| 151 |
Changing Needs of Different Age Groups |
| 152 |
Awareness of the NSPCC [National Society for the Prevention of Cruelty to Children] |
| 153 |
The Guardian: a Study of Potential Readers |
| 154 |
Television Survey |
| 155 |
The Readership and Evaluation of The Economist by Members of the British Elite |
| 156 |
Distributive Trades Survey: General Findings |
| 157 |
Distributive Trades Survey: Domestic Electrical Appliances |
| 158 |
Distributive Trades Survey: Men's Clothing |
| See later --> |
|---|
|
The Papers of Mark Abrams
| Title |
The Guardian: a Study of Potential Readers |
| Reference |
ABMS 3/153
(former reference: Box 17) |
| Covering Dates |
March 1965 |
| Extent and Medium |
1 file |
|
| Content and context |
|
Report number J 4204.
A survey to produce information on the attitudes of potential readers towards The Guardian, which would assist promotion and produce an advertising approach best suited to engaging their interest and countering any ignorance, misconceptions or prejudices that might be revealed.
|
| No further on-line information. |
|
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