Janus: The Papers of Mark Abrams

Churchill/ABMS 3 contains:
<-- See earlier
147	The Institution of Electrical Engineers Survey among Members. Part I : Home Members
148	The Institution of Electrical Engineers Survey among Members. Part II : Overseas Members
149	Televison Survey
150	Study of Public Opinion: General Report
151	Changing Needs of Different Age Groups
152	Awareness of the NSPCC [National Society for the Prevention of Cruelty to Children]
153	The Guardian: a Study of Potential Readers
154	Television Survey
155	The Readership and Evaluation of The Economist by Members of the British Elite
156	Distributive Trades Survey: General Findings
157	Distributive Trades Survey: Domestic Electrical Appliances
See later -->

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The Papers of Mark Abrams

Title	Trial Reading of The Sunday Telegraph and Other 'Quality' Sunday Papers with Selected Informants
Reference	ABMS 3/142 (former reference: Box 16)
Covering Dates	October 1963
Extent and Medium	1 file

Content and context

Report number J 3771/2/JW.

A follow up to the main survey: non-readers of The Sunday Telegraph received the newspaper free for a period of three weeks, with other Sunday newspapers, and were asked to compare them.

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