Janus: The Papers of Mark Abrams

Churchill/ABMS 3 contains:
<-- See earlier
127	Readers of the New Statesman in Great Britain (Home Delivered Copies)
128	Overseas Subscribers of the New Statesman
129	New Statesman: Home Readers and Overseas Subscribers
130	Results of Mail Study Among Non-Labour or Conservative Supporters
131	Second Survey of Marginal Constituencies
132	Target Electors, End July 1963
133	Target Electors, 1963 Survey: Some Differences and Similarities Between Men and Women Targets
134	Choosing the Next Prime Minister: Ability Versus Birth
135	Britain Today. Her International Affiliations. Her Standing in the World. Her Daily Newspapers. A Study of the Opinions of People Listed in Who's Who.
136	Britain Today. Her International Affiliations. Her Standing in the World. Her Daily Newspapers. A Study of the Opinions of People Listed in Who's Who.
137	New Readers of The Guardian
See later -->

The Papers of Mark Abrams

Title	Trial Reading of The Sunday Telegraph and Other 'Quality' Sunday Papers with Selected Informants
Reference	ABMS 3/142 (former reference: Box 16)
Covering Dates	October 1963
Extent and Medium	1 file

Content and context

Report number J 3771/2/JW.

A follow up to the main survey: non-readers of The Sunday Telegraph received the newspaper free for a period of three weeks, with other Sunday newspapers, and were asked to compare them.

No further on-line information.