Janus: The Papers of Mark Abrams

Churchill/ABMS 3 contains:
<-- See earlier
137	New Readers of The Guardian
138	The Attitudes of the Scientific Community to Esso Research Ltd
139	Britain's Economic Future
140	The Middle Class Market for Sunday Newspapers. A Survey for The Sunday Telegraph
141	The Middle Class Market for Sunday Newspapers. A Survey for The Sunday Telegraph: Tables
142	Trial Reading of The Sunday Telegraph and Other 'Quality' Sunday Papers with Selected Informants
143	Television Enquiry
144	Television Enquiry: Supplementary Report
145	Housing Occupancy Survey: 1st Phase
146	Conservative Pre-Election Economics: Electors' Opinions
147	The Institution of Electrical Engineers Survey among Members. Part I : Home Members
See later -->

More information

Please feel free to contact the repository.

The Papers of Mark Abrams

Title	Trial Reading of The Sunday Telegraph and Other 'Quality' Sunday Papers with Selected Informants
Reference	ABMS 3/142 (former reference: Box 16)
Covering Dates	October 1963
Extent and Medium	1 file

Content and context

Report number J 3771/2/JW.

A follow up to the main survey: non-readers of The Sunday Telegraph received the newspaper free for a period of three weeks, with other Sunday newspapers, and were asked to compare them.

No further on-line information.