Churchill/ABMS 3 contains:
<-- See earlier
96	Television Enquiry VIII
97	Readership of Sunday Newspapers
98	Consumer Durables
99	Survey of Middle Class Readers of Sunday Newspapers
100	Readership of Daily Newspapers
101	Attitudes to Advertising on ITV Programs
102	Television Enquiry IX
103	Times Advertising Research. Summary of Times Interviews
104	Television Enquiry X
105	Readership of Morning Papers: Report
106	Readership of Morning Papers: Tables
See later -->

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The Papers of Mark Abrams

Title	Attitudes to Advertising on ITV Programs
Reference	ABMS 3/101 (former reference: Box 12)
Covering Dates	October 1960
Extent and Medium	1 file

Content and context

Report number J 1308/HWB.

A report on behalf of the Independent Television Authority to examine the attitudes of ITV set owners towards breaks for commercials in ITV programmes.

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