Churchill/ABMS 3 contains:
<-- See earlier
95	The Dietary Habits of Heavy Smokers and Non-Smokers
96	Television Enquiry VIII
97	Readership of Sunday Newspapers
98	Consumer Durables
99	Survey of Middle Class Readers of Sunday Newspapers
100	Readership of Daily Newspapers
101	Attitudes to Advertising on ITV Programs
102	Television Enquiry IX
103	Times Advertising Research. Summary of Times Interviews
104	Television Enquiry X
105	Readership of Morning Papers: Report
See later -->

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The Papers of Mark Abrams

Title	Readership of Daily Newspapers
Reference	ABMS 3/100 (former reference: Box 12)
Covering Dates	September 1960
Extent and Medium	1 file

Content and context

Report number J 1287/CBD.

A report on the readership of national daily papers, including the News Chronicle, Daily Dispatch, Daily Mail and The Daily Telegraph. The Times and The Guardian were considered together and the other national dailies - the Daily Mirror, Daily Express, Daily Sketch, and Daily Herald - were grouped together.

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