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Churchill/ABMS contains:
1 BBC Propaganda Research Unit
2 London Press Exchange
3 Research Services Ltd
Box 24 Market Investigations Ltd report no. J 408, 1961 Papers on interviewing interviewers for Research Services Ltd, 1959
Box 25 Reports and papers by Mark Abrams
Box 26 Reports and papers by Mark Abrams
Box 27 Papers for lectures, seminars and conferences by Mark Abrams
Box 28 Papers for lectures, seminars and conferences by Mark Abrams
Box 29 Papers for lectures, seminars and conferences by Mark Abrams
Box 30 Papers for lectures, seminars and conferences by Mark Abrams
Box 31 Press cuttings and articles
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The Papers of Mark Abrams

Title Research Services Ltd
Reference ABMS 3
Covering Dates 1946–1979
Extent and Medium 217 files
Content and context

Arranged by report number.

Churchill/ABMS 3 contains:
1 Film Enquiry in Warrington. Report number J 42. A report on cinema attendance in Warrington, Cheshire, and, in particular, the film 'The Way We Live'.
1 file.
25 July 1946–30 July 1946
2 Recruitment for the Regular Army: a Survey of Civilian Opinion. Report number J 43. A survey to measure opinions held by civilians about the Army, in particular opinions that had a bearing on the recruitment problem; to find the extent to which civilians were aware of the recruitment campaign; and to establish the lines and channels which should be adopted in a Press advertising campaign.
1 file.
4 November 1946
3 Opinion and Knowledge of the Rank Organisation. Report number J 48. A survey of the J. Arthur Rank Organisation and its influence on the British film industry.
1 file.
3 December 1946
4 Survey of Press Readership. Report number J 69. A survey commissioned by the Institute of Incorporated Practitioners in Advertising to find out who reads various newspapers and periodicals. Comprising the front cover, introduction, pages 1-18 and tables A-B and 1-20.
1 file.
1947
5 Survey of Press Readership. Report number J 69. A survey commissioned by the Institute of Incorporated Practitioners in Advertising to find out who reads various newspapers and periodicals. Comprising tables 21-22 and 37-38 and the back cover.
1 file.
1947
6 Survey of Membership, Knowledge and Opinion of Friendly Societies and Voluntary Social Service Organisations. Report number J 80.
1 file.
December 1947
7 Survey of Housing Conditions in Holborn. Report number J 87. A survey of specific areas of the Borough to investigate current housing accommodation and amenities, the composition of households, the nature of employment of wage earners, satisfaction with current accommodation, and willingness to move to other districts in London or to New Towns.
1 file.
October 1947
8 Public Opinion Survey: Marshall Plan. Report number J 112. A survey of public attitudes towards the Marshall Plan, a Western European Union, and the area of freedom in various countries. The survey was commissioned by The Elmo Roper Organisation, New York.
1 file.
March 1948
9 Film Star Poll. Report number J 125. A sample of the adult, urban, cinema-going population of Great Britain was asked about twelve film actors and actresses.
1 file.
May 1948
10 Survey of Public Opinion on Certain British Industries. Report number J 130. A survey to investigate public opinion on the subject of monopolies and, in particular, six named concerns: Cadbury, the Co-operative Wholesale Society (CWS), Lever Bros Ltd, the Imperial Tobacco Company, Imperial Chemical Industries (ICI), and Unilever.
1 file.
November 1948
11 Social Survey in Easington Rural District. Report number J 143. Conducted on behalf of the Peterlee Development Corporation. A survey about the existing population of the district in order to inform the Corporation in planning the New Town, covering household composition and population, employment, accommodation, and access to and care of garden and allotments.
1 file.
September 1948
12 Survey of Public Opinion on Current Politics. Report number J 146. Respondents were asked questions about twelve issues, including nationalisation of the iron and steel industry and abolition of the House of Lords.
1 file.
July 1948
13 Survey of Public Attitudes on Public Houses and Landlords. Report number J 149. A survey of public attitudes to brewing companies and public houses.
1 file.
July 1948
14 Copy Testing (Group Interview) Enquiry. Report number J 162. A survey of a sample of workers about their reactions to a series of advertisements dealing with production themes.
1 file.
October 1948
15 Economic Attitudes Enquiry. Report number J 163. A survey of attitudes of certain sections of the population towards the economic problems of the day.
1 file.
December 1948
16 Survey of Public Opinion on Current Politics. Report number J 167. A survey intended to cast light on 'floater' constituencies. Constituencies were classified as either safe Labour seats, safe Conservative seats, or 'floater' seats. Respondents were asked how they would vote if a General Election were held today.
1 file.
November 1948
17 The Impact of Films on Children. Report number J 169. A survey to measure the influence of cinema on the mind, imagination and social behaviour of children.
1 file.
March 1949
18 Bureau of Current Affairs: an Enquiry Among Present and Past Subscribers and Secondary Schools. Report number J 170. A survey commissioned by the Bureau of Current Affairs to review the possibilities for attracting new subscribers and expanding circulation of its publications.
1 file.
February 1949
19 Extended Copy Testing (Group Interview) Enquiry. Report number J 178. A survey of interviewees aged 17-27 years old to supplement the earlier Copy Testing (Goup Interview) Enquiry.
1 file.
December 1948
20 Survey of Public Opinion on Current Politics. Report number J 183. Respondents were asked questions about twelve issues, including raising the school leaving age to sixteen and nationalising the life insurance industry.
1 file.
May 1948
21 Survey of Public Opinion on Current Politics. Report number J 186. Respondents were asked questions about eight issues, including nationalisation of the iron and steel industry and public ownership of public houses in New Towns.
1 file.
January 1949
22 Survey of Public Opinion on Current Politics. Report number J 211. Respondents were asked about a number of political issues.
1 file.
April 1949
23 Survey of Public Opinion on Current Politics. Report number J 228. Respondents were asked about a number of political issues.
1 file.
July 1949
24 Survey of Public Opinion on Current Politics. Report number J 244. Respondents were asked about a number of political issues.
1 file.
October 1949
25 Seventh Public Opinion Survey. Report number J 269. A survey to establish the attitude of the electorate to the following issues: full employment, reduction in taxation at the expense of social services, government interference with the individual, conscription, foreign policy, mutual ownership of industrial assurance, and the nationalisation of the steel industry.
1 file.
February 1950
26 Survey of Public Opinion on 'Mutualisation' of Industrial Assurance. Report number J 296. A survey to ascertain how far the public was aware of the proposal for the 'mutualisation' of industrial assurance and how far the change from nationalisation to mutualisation had affected their attitude to the proposal.
1 file.
May 1950
27 Readership Survey: I. Manchester Guardian Readers. Report number J 318. A survey to investigate readers of The Manchester Guardian; what circumstances, in their own backgrounds, had helped to make them readers of the newspaper; and what their views were about its contents.
1 file.
December 1950
28 Readership Survey: II. Non-Readers of The Manchester Guardian. Report number J 318. A survey of people who had similar backgrounds to The Manchester Guardian's readers but who were not readers, in order to establish in what social and cultural respects non-readers differed from readers; which newspapers non-readers read and the reasons why they had chosen them; and their views, if any, on The Manchester Guardian.
1 file.
January 1951
29 Readership Survey in Greater Birmingham Part 1: Readers of the Birmingham Gazette. Report number J 343. A survey conducted on behalf of Westminster Press Provincial Newspapers Ltd to discover who were the readers of the Birmingham Gazette; what conditions and interests had made them readers of the newspaper; and what they though of its contents.
1 file.
May 1951
30 Survey of Newspaper Readership in Greater Birmingham Part II: Non-Readers of the Birmingham Gazette. Report number J 343. A survey of adults who were regular readers of a daily morning newspaper to discover which daily newspapers were read by the population of Greater Birmingham as a whole; what conditions and interests led them to select their present newspapers; and their opinions about the Birmingham Gazette.
1 file.
June 1951
31 Survey of Newspaper Readership in Greater Birmingham Part II: Non-Readers of the Birmingham Gazette. Report number J 343. A survey of adults who were regular readers of a daily morning newspaper to discover which daily newspapers were read by the population of Greater Birmingham as a whole; what conditions and interests led them to select their present newspapers; and their opinions about the Birmingham Gazette.
1 file.
June 1951
32 Enquiry into Drinking and Drunkeness Convictions in Sheffield. Report number J 364. A survey to find possible factors responsible for the 40% increase in convictions for drunkeness in 1950 compared to 1949.
1 file.
July 1951
33 A Survey Among Readers of the Liverpool Echo. Report number J 431. A survey to find out which of the newspaper's features were the most popular and what readers' views were about possible changes in the balance of news and features, the publishing of serials, the amount of space given to special topical articles, sports news, photographs, and strip cartoons, as well as the general appearance of the Liverpool Echo.
1 file.
August 1952
34 A Survey Among Readers of the Liverpool Post. Report number J 431. A survey to discover the attitudes of readers of the Liverpool Post towards the various features and types of news items which the newspaper contained in order to give some indication of their relative popularity.
1 file.
August 1952
35 Report on a Survey of Public Opinion. Report number J 438A. A survey on a series of economic and political issues, including Britain's economic future and present problems; public and private ownership of industry; actual and ideal working conditions; management's information practices; the oil industry in Britain; the Persian oil dispute; and petrol taxes and prices.
1 file.
April 1953
36 Report on a Survey of Public Opinion Among 'Opinion Leaders'. Report number J 438B. A survey of 'opinion leaders' - business executives, journalists, politicians, trade union leaders, civil servants, university teachers and professional people - about a number of economic and political issues and, in particular, about the British oil industry.
1 file.
May 1953
37 Survey Among Readers of the Liverpool Evening Express. Report number J 469. A survey of regular readers of the Liverpool Evening Express in order to find out which parts of the newspaper were most frequently read and by which groups of people; and to what extent, if any, various changes in the newspaper would be welcomed by readers.
1 file.
January 1953
38 Readership Survey in Scotland Part 1: Report. Report number J 500. A survey to investigate the readership of The Scotsman and its associated newspapers, namely the Weekly Scotsman and the Evening Dispatch, in order to determine a profile of its readers.
1 file.
September 1953
39 Readership Survey in Scotland Part I: Tables and Questionnaire. Report number J 500. A survey to investigate the readership of The Scotsman and its associated newspapers, namely the Weekly Scotsman and the Evening Dispatch, in order to determine a profile of its readers.
1 file.
August 1953
40 Investigation into Problems of Leakage in the Scout Group. Unnumbered. A survey of why boys were leaving the Scout Movement.
1 file.
1953–1954
41 Children's Readership Survey: School Children's Reading of Adult Publications. Report No.2. Report number RS/J 570. A survey of schoolchildren, aged 8-15 years old, concerned with children's reading of newspapers and magazines primarily designed for adult audiences.
1 file.
6 August 1954
42 Children's Readership Survey: Children's Interests and Hobbies. Report No.3. Report number RS/J 570. A survey of schoolchildren, aged 8-15 years old, concerned with children's reading of comics, juvenile magazines, adult newspapers and adult magazines.
1 file.
10 August 1954
43 Children's Readership Survey: Children in Television and Cinema Audiences. Report No.5. Report number RS/J 570. A survey to measure the size of child audiences for cinema and television.
1 file.
December 1954
44 Times Readership Survey: Report. Report number J 590. A survey of readers of The Times to find out who were the present readers of The Times; what circumstances and interests lead them to read The Times; what were their attitudes towards The Times; and how did they view it in relation to other newspapers.
1 file.
September 1954
45 Times Readership Survey: Tables and Questionnaires. Report number J 590. A survey of readers of The Times to find out who were the present readers of The Times; what circumstances and interests lead them to read The Times; what were their attitudes towards The Times; and how did they view it in relation to other newspapers.
1 file.
September 1954
46 Times Readership Survey Supplementary Report. Report number J 590/SO. A supplementary report about readers and the corresponding group of non-readers with a business and industrial background.
1 file.
November 1954
47 Opinion Survey for J. Arthur Rank Organisation I: Report. Report number J 615/SO. A survey to discover what people in a position to lead public opinion knew and thought about the British film industry, including the general state of the industry, the part played by the Rank Organisation, and the quality of British films.
1 file.
December 1954
48 Opinion Survey for J. Arthur Rank Organisation I: Tables. Report number J 615/SO. A survey to discover what people in a position to lead public opinion knew and thought about the British film industry, including the general state of the industry, the part played by the Rank Organisation, and the quality of British films.
1 file.
December 1954
49 Note on Yeast-Vite Pilot Survey. Report number E 839. A small pilot study on housewives' attitudes toward tonics and their uses in order to inform the marketing of Yeast-Vite.
1 file.
November 1954
50 Children's Reading of Comics and Juvenile Magazines. London Press Exchange Survey, Spring 1954, Carried Out by Research Services Ltd. Unnumbered.
1 file.
1954
51 Children's Readership Survey. Report number J 654/ML. A survey of male schoolchildren, aged 8-15 years old, about their reading of comics, juvenile magazines and 'junior' newspapers; participation in competitions and coupon schemes; and viewing of cinema and television.
1 file.
July 1955
52 Boy Scouting: Children's Readership Survey. Report number J 654/ML. A survey of male schoolchildren, aged 8-15 years old, about their present and past participation in the Scout Movement.
1 file.
July 1955
53 Cinema Audience Survey: Tables. Report number J 693/FWR. A survey about cinema and non-cinemagoers, mainly in relation to publicity and sales policies.
1 file.
January 1956
54 Opinion Survey for The Rank Organisation II: Final Report. Report number J 706/FWR. A survey to discover what people in a position to lead public opinion knew and thought about the British film industry, including the general state of the industry, the part played by the Rank Organisation, and the quality of British films. The survey was a repeat of one performed twelve months earlier to see what change had taken place in the intervening period.
1 file.
January 1956
55 Fort Wayne Type Survey of Television Advertising in Birmingham. Report number J 729/DHP. A survey to study the impact of television advertising on the brand awareness and purchasing habits of housewives, non-housewives and men.
1 file.
December 1956
56 Survey of Political Attitudes. Report number J 785. A small, experimental public opinion survey to assess how far this form of social research was useful in identifying basic trends in attitudes to social policies put forward by the main political parties.
1 file.
January 1957
57 Spending Habits of Cinemagoers. Report number J 788. A survey on behalf of Pearl & Dean (Screen Advertising) Ltd to investigate the composition of the cinema audience and their expenditure.
1 file.
March 1956
58 Motives for Smoking Specific Brands: Tables. Report number J 802/SBB.
1 file.
June 1957
59 The Buying of Household Products by Young Housewives. Report number J 815. A survey on behalf of Pearl & Dean (Screen Advertising) Ltd to study the buying of household products at a time when women had just started or were about to start housekeeping on their own.
1 file.
December 1956
60 Television Enquiry: I. Report number J 827/HWB. The first of the 1957 reports on the nature and opinions of the television audience.
1 file.
May 1957
61 1957 Memory Enquiry: Tables Part 1. Report number J 854. A set of tables about smoking, comparing the responses received in 1956 with those received in 1957.
1 file.
October 1957
62 Television Enquiry: II. Report number J 858/HWB. The second of the 1957 reports on the nature and opinions of the television audience.
1 file.
July 1957
63 Television Enquiry: III. Report number J 910/HWB. The third of the 1957 reports on the nature and opinions of the television audience.
1 file.
October 1957
64 Survey of Educational Attitudes. Report number J 912. A survey to assess parental attitudes towards the present education system and various possible reforms.
1 file.
November 1957
65 Television Enquiry: IV. Report number J 943/HWB. The fourth of the 1957 reports on the nature and opinions of the television audience.
1 file.
February 1958
66 The Jewish Chronicle: Readership Survey Part I. Report number J 948/FR. A survey conducted on behalf of The Jewish Chronicle, for both editorial and promotional purposes, to investigate the characteristics, interests and possessions of readers of The Jewish Chronicle and their views of its content.
1 file.
April 1958
67 The Jewish Chronicle: Readership Survey Part 2. Report number J 948/FR. A survey conducted on behalf of The Jewish Chronicle, for both editorial and promotional purposes, to investigate the attitudes of non-readers towards the newspaper.
1 file.
April 1958
68 Television Enquiry: V. Report number J 1003/JJL. The first of the 1958 reports on the nature and opinions of the television audience.
1 file.
July 1958
69 Parents' Attitudes to Children's Television Part I: Report. Report number J 1016/EAH. A survey of parents' attitudes to children's television viewing and other leisure activities, comparing the views of those with a television in the home to those without a television.
1 file.
July 1958
70 Cambridge Undergraduates 1958: a Sample Survey. Report number J 1053/MA. A survey carried out on behalf of Cambridge Opinion to investigate the background, habits and attitudes of Cambridge undergraduates.
1 file.
August 1958
71 Psychological Benefits of Smoking: Preliminary Report. Report number J 1060/AS.
1 file.
April 1959
72 The Reporting by Television Viewers of Viewing Experienced Within Previous Twentyfour Hours. Report number J 1067/2/SBB. A survey commissioned by John Hobson and Partners Ltd to discover if television viewers could be relied upon to provide a complete and accurate report of television viewed in the previous twenty four hours.
1 file.
November 1958
73 Test of Television Commercial Recall Method. Report number J 1067/3/SBB. A survey commissioned by John Hobson and Partners Ltd into a projected method of estimating the ability of television viewers to recall television commercials.
1 file.
December 1958
74 Television Viewing Reporting Failure Over a Seven-Day Recall Period. Report number J 1067/4/SBB. A survey commissioned by John Hobson and Partners Ltd, on behalf of Granada TV Network Ltd, to determine the extent to which the amount of television viewing reported tended to decline with an increase in the time lapse between viewing and reporting, comparing a seven day time lapse with a one day time lapse.
1 file.
February 1959
75 Television Enquiry VI. Report number J 1068/MAA. The second of the 1958 reports on the nature and opinions of the television audience.
1 file.
December 1958
76 Television Enquiry VI: the Tables. Report number J 1068/MMA. A set of tables for the second of the 1958 reports on the nature and opinions of the television audience.
1 file.
December 1958
77 Additional Analysis on Television Enquiry VI. Report number J 1068.
1 file.
October 1959
78 A Pilot Enquiry into Some Aspects of Working-Class Life in London. Unnumbered. A report prepared by Lintas Limited London, based on field work by Research Services Limited.
1 file.
1957
79 Public Attitudes to Teachers and to Education Part 1: Report. Report number J 1085/EAH. A survey to investigate public opinion on the pay and status of teachers.
1 file.
February 1959
80 Public Attitudes to Teachers and to Education Part 1: Report. Report number J 1085/EAH. A survey to investigate public opinion on the pay and status of teachers.
1 file.
February 1959
81 Public Attitudes to Teachers and to Education Part II: Tables. Report number J 1085/EAH. A survey to investigate public opinion on the pay and status of teachers.
1 file.
February 1959
82 Television Enquiry VII. Report number J 1180/DM. The seventh of the reports on the nature and opinions of the television audience.
1 file.
December 1959
83 Television Enquiry VII: the Tables. Report number J 1180/DMM. A set of tables for the seventh of the reports on the nature and opinions of the television audience.
1 file.
December 1959
84 Translating Travel: the Attitudes of Travellers. Report number J 1192/FWR/SG. To assist the work of the Chandos Committee in its study of the future for transatlantic travel by liners of the 'Queens' type, Research Services Limited was asked by the Ministry of Transport to investigate the future of this type of transatlantic travel.
1 file.
February 1960
85 Attitudes Towards Teenagers. Report number J 1196/SG/FM. A study of the effect of the label 'teenager' on the way young people are evaluated: half of the interviewees were asked to give their opinions about teenagers and the other half to give their opinions about young, single people aged 16-24 years old.
1 file.
July 1960
86 Ownership of Consumer Durables. Report number J 1211/HP. A survey commissioned by the London Press Exchange concerning what durable consumer goods people had in their homes and what they regarded as top priorities for further acquisitions.
1 file.
March 1960
87 Public Opinion Survey: General Public. Report number J 1213/A/FWR. A survey of British public opinion on a number of economic and political topics, including the economic outlook over the next few years; impressions of some leading firms; work preferences between government and private sectors; American companies in Britain; attitudes to different fuels, air pollution and beach pollution; post war oil refinery building; the future of Britain's oil supplies; petrol stations; and competition in the oil industry.
1 file.
August 1960
88 Public Opinion Survey: Opinion Leaders. Report number J 1213/B/FWR. A survey of British public opinion on a number of economic and political topics, including the economic outlook over the next few years; impressions of some leading firms; work preferences between government and private sectors; American companies in Britain; attitudes to different fuels, air pollution and beach pollution; post war oil refinery building; the future of Britain's oil supplies; petrol stations; and competition in the oil industry.
1 file.
August 1960
89 The Children's Viewership Survey. Report number J 1214A/DMM. A study of children's television viewing habits, in order to obtain a measure of all television viewing by children, aged 5-15 years old, living in areas capable of receiving ITV programmes, irrespective of whether the children lived in homes having a television set or not.
1 file.
August 1960
90 Survey of Nine Publications of the Times Publishing Company Limited: No.3 The Times. Report number J 1228/FWR/EAH. A survey of the readers of The Times.
1 file.
June 1960
91 Survey of Nine Publications of the Times Publishing Company Limited: No.6 Times Literary Supplement. Report number J 1228/EAH. A survey of the readers of The Times Literary Supplement.
1 file.
July 1960
92 Survey of Nine Publications of the Times Publishing Company Limited. Supplementary Report No. 6A: Times Literary Supplement. Report number J 1228/EAH. A survey of the readers of The Times Literary Supplement.
1 file.
October 1960
93 Survey of Nine Publications of the Times Publishing Company Limited: No.8 Times Educational Supplement. Report number J 1228/EAH. A survey of the readers of The Times Educational Supplement.
1 file.
September 1960
94 Survey of Nine Publications of the Times Publishing Company Limited. Supplementary Report No. 8A: Times Educational Supplement. Report number J 1228/EAH. A survey of the readers of The Times Educational Supplement.
1 file.
October 1960
95 The Dietary Habits of Heavy Smokers and Non-Smokers. Report number J 1237/CBD. A survey comparing the dietary and associated habits of heavy smokers with non-smokers. The sample consisted of men aged 40-64 years old.
1 file.
July 1960
96 Television Enquiry VIII. Report number J 1247/HWB. A survey on behalf of the Independent Television Authority and the eighth of the reports on the nature and opinions of the adult television audience.
1 file.
June 1960
97 Readership of Sunday Newspapers. Report number J 1274/FWR. A survey of the types of material which were most interesting and attractive to certain sections of the Sunday newspaper reading public, in particular the readers of The Sunday Times, Sunday Express and The Observer.
1 file.
July 1960
98 Consumer Durables. Report number J 1280/HP. A detailed analysis of the results of two questions from a survey commissioned by the London Press Exchange about what durable consumer goods people had in their homes and what they regarded as top priorities for further acquisitions.
1 file.
September 1960
99 Survey of Middle Class Readers of Sunday Newspapers. Report number J 1281/EAH. A survey on behalf of the Observer to investigate Sunday newspaper readership in general, and readership of The Observer in particular, and to provide information about potential readers of The Observer in terms of demographic, educational, social and other relevant factors.
1 file.
December 1960
100 Readership of Daily Newspapers. Report number J 1287/CBD. A report on the readership of national daily papers, including the News Chronicle, Daily Dispatch, Daily Mail and The Daily Telegraph. The Times and The Guardian were considered together and the other national dailies - the Daily Mirror, Daily Express, Daily Sketch, and Daily Herald - were grouped together.
1 file.
September 1960
101 Attitudes to Advertising on ITV Programs. Report number J 1308/HWB. A report on behalf of the Independent Television Authority to examine the attitudes of ITV set owners towards breaks for commercials in ITV programmes.
1 file.
October 1960
102 Television Enquiry IX. Report number J 1319/HP. A survey on behalf of the Independent Television Authority and the ninth of the reports on the nature and opinions of the adult television audience, in particular the audience for commercial television.
1 file.
November 1960
103 Times Advertising Research. Summary of Times Interviews. Report number E 1873/JGF.
1 file.
July 1960
104 Television Enquiry X. Report number J 1362/HP. A survey on behalf of the Independent Television Authority and the tenth of the reports on the nature and opinions of the adult television audience, in particular the audience for commercial television, and to explore attitudes towards the introduction of a third television programme.
1 file.
March 1961
105 Readership of Morning Papers: Report. Report number J 3021/EAH. A survey on behalf of The Guardian and Manchester Evening News Ltd to provide information about the background and interests of present Guardian readers and to compare them with readers of The Times and The Daily Telegraph.
1 file.
June 1961
106 Readership of Morning Papers: Tables. Report number J 3021/EAH. A survey on behalf of The Guardian and Manchester Evening News Ltd to provide information about the background and interests of present Guardian readers and to compare them with readers of The Times and The Daily Telegraph.
1 file.
June 1961
107 The Sunday Telegraph: an Initial Survey. First Report. Report number J 3039/FWR. A survey on behalf of The Sunday Telegraph to establish, early in the newspaper's history, who had tried the newspaper; were they likely to continue reading it; its effect on other Sunday newspapers; and the first impressions of both converts and non-converts.
1 file.
March 1961
108 The Nature of Television Viewing. Report number J 3076/DM. A study on behalf of the London Press Exchange to determine the feasibility of surveys to enable media audience data to be converted into estimates of the advertising audience.
1 file.
July 1961
109 Religious Programmes on Independent Television. Report number J 3094/HWB. A survey conducted on behalf of the Independent Television Authority about the audience for the four principal religious programmes on ITV: the Sunday Morning Service, Sunday Break, About Religion and The Epilogue.
1 file.
July 1961
110 The Jewish Chronicle: Readership Survey. Report number J 3111/EAH. A survey on behalf of The Jewish Chronicle to obtain information, for both editorial and promotional purposes, about the characteristics, interests and possessions of individuals in households to which The Jewish Chronicle was delivered.
1 file.
May 1962
111 Communication and Persuasion. Report number J 3124. The first section of this report is a general summary of the type of work that had been carried out in communications research and the second section deals with the evaluation of particular advertisements.
1 file.
May 1961
112 Television Enquiry XI. Report number J 3174/HP. A survey on behalf of the Independent Television Authority and the eleventh of the reports on the nature and opinions of the adult television audience, in particular the audience for commercial television, and to explore attitudes towards the introduction of a third television programme.
1 file.
October 1961
113 The Sunday Telegraph: Second Survey. Initial Report. Report number J 3183/FWR. A survey to see how The Sunday Telegraph stood - nine months after its first introduction - from the editorial and promotional point of view, including the make-up of its regular readership; the amount of casual buying; and its editorial strengths and weaknesses.
1 file.
January 1962
114 The Sunday Telegraph: Second Survey. Supplementary Report. Report number J 3183. A supplementary report containing new material and further notes on topics already covered in the initial Sunday Telegraph report.
1 file.
January 1962
115 United States Travel Service: Holiday Survey. Report number J 3205/HWB. A study on behalf of the United States Travel Service to investigate, among the section of the British population believed to be most receptive to the appeal of overseas travel and possessing the necessary means, their existing travel habits and their attitudes to overseas travel in general and to the United States in particular.
1 file.
January 1962
116 United States Travel Service: Supplementary Analyses on Holiday Survey. Report number J 3205/HWB.
1 file.
February 1962
117 The Nature of Television Viewing: Study No.2 - All Women. Report number J 3224/DM. A study for the London Press Exchange.
1 file.
January 1962
118 Study of Public Opinion: General Report. Report number J 3394/MA. A survey to examine attitudes in marginally-held Conservative seats.
1 file.
August 1962
119 Study of Public Opinion: Regional Differences. Report number J 3394/MA. A study to establish whether there were significant regional differences in the background and attitudes of electors in marginal constituencies.
1 file.
September 1962
120 Study of Public Opinion: Report No. 2. Specific Target Groups. Report number J 3394/MA. Respondents from particular target groups were asked about a number of political issues.
1 file.
October 1962
121 Public Opinion Survey: Follow-up Report No.1. Report number J 3475. Respondents were asked about a number of political issues, including changes to Harold Macmillan's Cabinet and negotiations to join the Common Market.
1 file.
September 1962
122 Public Opinion Survey: Follow-up Report No.1. Unnumbered [J 3475]. Respondents were asked about a number of political issues, including changes to Harold Macmillan's Cabinet and negotiations to join the Common Market.
1 file.
September 1962
123 Study of Public Opinion: Interim Report. Unnumbered. A survey to examine attitudes in marginally-held Conservative seats.
1 file.
July 1962
124 Student Social Survey. Unnumbered. A survey about the University of Nottingham. Mark Abrams assisted in the design of the questionnaire and Research Services Ltd helped process the resulting data.
1 file.
1962
125 The Dental Health Campaign: Sheffield. Report number J 3486/2/DMM. A study for the Wrigley Company Ltd to assess the effect of the Dental Health Campaign in Sheffield.
1 file.
April 1963
126 The Dental Health Campaign: Sheffield. Report number J 3486/2/DMM/PW. A study for the Wrigley Company Ltd to assess the effect of the Dental Health Campaign in Sheffield.
1 file.
July 1963
127 Readers of the New Statesman in Great Britain (Home Delivered Copies). Report number J 3497/EAH. A survey on behalf of the New Statesman to provide information about the background and interests of those readers of the New Statesman who had the journal delivered to their homes.
1 file.
March 1963
128 Overseas Subscribers of the New Statesman. Report number J 3497/EAH. A survey to obtain information about the background and interests of subscribers to the New Statesman in selected countries overseas and to find out in what respects they resembled its readers in Great Britain.
1 file.
March 1963
129 New Statesman: Home Readers and Overseas Subscribers. Report number J 3497. A survey on behalf of the New Statesman to provide information about the background and interests of readers who had the journal delivered to their homes and overseas subscribers.
1 file.
June 1963
130 Results of Mail Study Among Non-Labour or Conservative Supporters. Report number J 3589. A study to assess some of the effects of the Cabinet changes in June 1962 and the adverse publicity that surrounded them.
1 file.
January 1963
131 Second Survey of Marginal Constituencies. Report number J 3593. An enquiry to strengthen the findings from the 1962 survey by providing a larger sample of electors, described as 'targets' (electors who were neither Labour nor Conservative voters).
1 file.
March 1963
132 Target Electors, End July 1963. Report number J 3593.
1 file.
July 1963
133 Target Electors, 1963 Survey: Some Differences and Similarities Between Men and Women Targets. Report number J 3593.
1 file.
1963
134 Choosing the Next Prime Minister: Ability Versus Birth. Report number J 3593. A survey of electors in Conservative held marginal seats.
1 file.
November 1963
135 Britain Today. Her International Affiliations. Her Standing in the World. Her Daily Newspapers. A Study of the Opinions of People Listed in Who's Who. Report number J 3625. A postal survey on behalf of The Times.
1 file.
September 1963
136 Britain Today. Her International Affiliations. Her Standing in the World. Her Daily Newspapers. A Study of the Opinions of People Listed in Who's Who. Report number J 3625. A postal survey on behalf of The Times.
1 file.
September 1963
137 New Readers of The Guardian. Report number J 3632/HWB/MAC. A survey on behalf of The Guardian to examine the demographic and other characteristics of those who had recently become readers in comparison with established readers.
1 file.
April 1963
138 The Attitudes of the Scientific Community to Esso Research Ltd. Report number J 3660/TW. A survey to determine the status and prestige of Esso Research Ltd among the scientific community.
1 file.
February 1964
139 Britain's Economic Future. Report number J 3744/EJP. A survey of the views of chairmen and managing directors in Britain's larger industrial concerns on Britain's economic future and on their readership of daily newspapers.
1 file.
July 1963
140 The Middle Class Market for Sunday Newspapers. A Survey for The Sunday Telegraph. Report number J 3771/JW. A study of the best means of engaging the attention of potential readers of The Sunday Telegraph.
1 file.
October 1963
141 The Middle Class Market for Sunday Newspapers. A Survey for The Sunday Telegraph: Tables. Report number J 3771/JW. A study of the best means of engaging the attention of potential readers of The Sunday Telegraph.
1 file.
October 1963
142 Trial Reading of The Sunday Telegraph and Other 'Quality' Sunday Papers with Selected Informants. Report number J 3771/2/JW. A follow up to the main survey: non-readers of The Sunday Telegraph received the newspaper free for a period of three weeks, with other Sunday newspapers, and were asked to compare them.
1 file.
October 1963
143 Television Enquiry. Report number J 3809/EJP. A study on behalf of the Independent Television Authority of television viewing habits and attitudes towards television, particularly the content of programmes.
1 file.
December 1963
144 Television Enquiry: Supplementary Report. Report number J 3809/EJP. An additional analysis to supplement the main report.
1 file.
March 1964
145 Housing Occupancy Survey: 1st Phase. Report number J 3817/GWH. A survey of the population in Metropolitan Surrey to provide data on future population trends and the social services necessary to accommodate such trends.
1 file.
December 1963
146 Conservative Pre-Election Economics: Electors' Opinions. Report number J 3985. A survey of Conservative held seats in the Home Counties and the Midlands to test electors' attitudes towards Conservative economic policy.
1 file.
January 1964
147 The Institution of Electrical Engineers Survey among Members. Part I : Home Members. Report number J 4096/FWR. A survey on behalf of the Institution of Electrical Engineers of its home members to obtain their views on its publications and information about their fields of activity and qualifications.
1 file.
February 1966
148 The Institution of Electrical Engineers Survey among Members. Part II : Overseas Members. Report number J 4096/FWR. A survey on behalf of the Institution of Electrical Engineers of its overseas members to obtain their views on its publications and information about their fields of activity and qualifications.
1 file.
May 1966
149 Televison Survey. Report number J 4101/DMM/MAC. A study to measure the state of public opinion concerning television programmes and advertising.
1 file.
August 1964
150 Study of Public Opinion: General Report. Report number J 4109. A survey of Labour voters, Conservatives voters and undecided voters to compare and contrast the opinions of the three groups.
1 file.
March 1964
151 Changing Needs of Different Age Groups. Unnumbered.
1 file.
March 1964
152 Awareness of the NSPCC [National Society for the Prevention of Cruelty to Children]. Unnumbered. An enquiry to find out how aware people were of the NSPCC, what they know about it and their attitudes to it.
1 file.
April 1964
153 The Guardian: a Study of Potential Readers. Report number J 4204. A survey to produce information on the attitudes of potential readers towards The Guardian, which would assist promotion and produce an advertising approach best suited to engaging their interest and countering any ignorance, misconceptions or prejudices that might be revealed.
1 file.
March 1965
154 Television Survey. Report number J 4285/DMM/MAC. A report on behalf of the Independent Television Authority about viewing habits and attitudes towards television.
1 file.
December 1964
155 The Readership and Evaluation of The Economist by Members of the British Elite. Report number J 4369/RMJ. A study on behalf of The Economist examining its role in meeting the information needs of people of position and influence in British life.
1 file.
July 1965
156 Distributive Trades Survey: General Findings. Report number J 4497/MAA. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of nine different trades in order to ascertain the reasons for the relatively high level of imports.
1 file.
September 1965
157 Distributive Trades Survey: Domestic Electrical Appliances. Report number J 4497/JJJ. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of a small sample of retailers of domestic electrical appliances in order to ascertain the reasons for the relatively high level of imports.
1 file.
July 1965
158 Distributive Trades Survey: Men's Clothing. Report number J 4497/DMM. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of a small sample of large retailers in the menswear field in order to ascertain the reasons for the relatively high level of imports.
1 file.
July 1965
159 Distributive Trades Survey: Toys. Report number J 4497/MP. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of a small sample of toy retailers in order to ascertain the reasons for the relatively high level of imports.
1 file.
July 1965
160 Distributive Trades Survey: Carpets, Rugs and Floor Coverings. Report number J 4497/RMJ. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of a small sample of retailers dealing with carpets, rugs and floor coverings in order to ascertain the reasons for the relatively high level of imports.
1 file.
July 1965
161 Distributive Trades Survey: Footwear. Report number J 4497/RMJ. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of a small sample of footwear retailers in order to ascertain the reasons for the relatively high level of imports.
1 file.
July 1965
162 Distributive Trades Survey: Furniture. Report number J 4497/RMJ. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of a small sample of furniture retailers in order to ascertain the reasons for the relatively high level of imports.
1 file.
July 1965
163 Distributive Trades Survey: Glassware, China, Cutlery and Pottery. Report number J 4497/RMJ. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of a small sample of retailers dealing with glassware, china, cutlery and pottery in order to ascertain the reasons for the relatively high level of imports.
1 file.
July 1965
164 Distributive Trades Survey: Photographic and Optical Equipment. Report number J 4497/RMJ. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of a small sample of retailers dealing with photographic and optical equipment in order to ascertain the reasons for the relatively high level of imports.
1 file.
July 1965
165 Distributive Trades Survey: Women's Clothing. Report number J 4497/RMJ. A survey on behalf of the NEDO [National Economic Development Office] Committee for Distributive Trades of a small sample of large retailers in the womenswear field in order to ascertain the reasons for the relatively high level of imports.
1 file.
July 1965
166 Distributive Trades Survey: Study Among Wholesalers. Report number J 4497/RWJ/RWT. A survey on behalf of the NEDO [National Economic Development Office] Committee for the Distributive Trades of a small sample of retailers and wholesalers, each dealing with one or more of nine product groups.
1 file.
September 1965
167 The Earnings of Authors: a Postal Survey. Report number J 4568/GEL. A survey on behalf of the Society of Authors to assess members' earnings and financial circumstances and their dependence on earnings other than from books.
1 file.
October 1965
168 National Survey of Race Prejudice. Report number J 4636/MA/JW. A nationwide survey among white adults, carried out on behalf of the Survey of Race Relations in Britain.
1 file.
January 1968
169 Race Prejudice: a Comparison of the Five Towns with the National Sample. Report number J 4636/SM. A report based on responses from a national sample and samples in five towns: Lambeth [London], Bradford, Wolverhampton, Ealing [London] and Nottingham. Carried out on behalf of the Survey of Race Relations in Britain.
1 file.
February 1968
170 Race Prejudice: Further Analysis of the Five Town Sample. Report number J 4636. A report based on further analysis of responses from samples in five towns: Lambeth [London], Bradford, Wolverhampton, Ealing [London] and Nottingham. Carried out on behalf of the Survey of Race Relations in Britain.
1 file.
April 1968
171 The New Statesman: a Survey Among Readers and Potential Readers. Report number J 4702/FWR. A survey on behalf of the New Statesman to find out how it stood with its readers and how new readers might be attracted.
1 file.
January 1966
172 Vietnam: British Elite Opinion. Report number J 4714. A survey to assess British elite opinion about the Vietnam War.
1 file.
December 1965
173 Vietnam: British Elite Opinion. Vol. 2 - Tables. Report number J 4714. A survey to assess British elite opinion about the Vietnam War.
1 file.
January 1966
174 Havering Theatre Study. Report number J 4729/GWH/TR. A survey on behalf of the London Borough of Havering to determine the optimum location of a new theatre to replace the existing Queens Theatre, Hornchurch.
1 file.
November 1966
175 Havering Theatre Study. Volume II: Queens Theatre. Report number J 4729/GWH/TR. Tables for the survey on behalf of the London Borough of Havering to determine the optimum location of a new theatre to replace the existing Queens Theatre, Hornchurch.
1 file.
November 1966
176 Lambeth Housing Occupancy Survey. Report number J 4757/EJP/PD. A survey on behalf of the Greater London Borough of Lambeth about its residents to assist its Housing Department in predicting demands for future housing development and related facilities.
1 file.
October 1966
177 Training Christians: a Psychometric Study. Report number J 4834/JGF. A report on behalf of the Church of England Youth Council on methods of training young Christians.
1 file.
October 1967
178 The Income and Expenditure of Young Teachers: a Postal Survey. Report number J 4888/GEL. A survey on behalf of the National Union of Teachers to assess the degree of financial hardship experienced by young teachers, or a certain group of young teachers, to inform the union's negotiations with employers.
1 file.
April 1966
179 Membership of the Church Lads' Brigade. Report number J 5101/MAK. A survey on behalf of the Bishop of Exeter's Committee among past and present members of the Church Lads' Brigade in order to examine the major issues facing the Brigade.
1 file.
June 1966
180 Draft Report: Survey of People in a Position to Discriminate in Employment. Report number J 5175/RM. A report on behalf of PEP [Political and Economic Planning] to investigate the incidence, level and nature of discrimination in the field of employment.
1 file.
February 1967
181 A PEP Report on Racial Discrimination. Report number J 5175/WWD. A PEP [Political and Economic Planning] and Research Services Ltd survey requested by the National Committee for Commonwealth Immigrants and the Race Relations Board and financed by a grant from the Joseph Rowntree Memorial Trust.
1 file.
December 1966
182 The Next Ten Years in Britain: an Outline Study. Report number J 5240. A survey on behalf of Oxo Ltd to describe some of the social and economic trends likely to occur in British society over the next ten years to inform a diversification policy for Oxo.
1 file.
August 1966
183 Community Survey: Scotland. Report number J 5342. A draft report on behalf of the Royal Commission on Local Government in Scotland to investigate the nature of community life; the geographical size of community areas; knowledge of and attitudes towards the administration of local government services; and the degree of accessibility of elected representatives in local government service.
1 file.
November 1968
184 Lambeth Housing Occupancy Survey: Part II. Report number J 5357/DAW. Additional responses to a survey on behalf of the Greater London Borough of Lambeth about its residents to assist its Housing Department in predicting demands for future housing development and related facilities.
1 file.
August 1967
185 Prescribing Habits Among General Practitioners. Report number J 5416/FWR/BHR. A study on behalf of the Office of Health Economics to investigate how general practitioners in the National Health Service prescribed medicines to their patients and their attitudes to costs and control.
1 file.
September 1967
186 Attitudes Towards the Social Services: Principal Findings. Report number J 5646/RMJ. A project to provide a general indication of the extent to which various facets of the Welfare State were reaching and satisfying the people for whom they were provided.
1 file.
August 1967
187 The World in the Year 2000: Attitudes to International Relations. Report number J 5743/PRH. A survey on behalf of the Peace Research Centre, conducted as part of an international study of attitudes to international affairs, to examine the perceptions, hopes and expectations of the younger generation about international relations, with particular reference to war, peace and disarmament.
1 file.
October 1967
188 Betting Habits and Attitudes. Vol. I: Commentary. Report number J 5752/PRH. A survey on behalf of Tote Investors Limited of behaviour and attitudes amongst the betting public.
1 file.
August 1968
189 Betting Habits and Attitudes. Vol. II: Tables. Report number J 5752/PRH. A survey on behalf of Tote Investors Limited of behaviour and attitudes amongst the betting public.
1 file.
August 1968
190 The Jewish Chronicle: Readership Survey. Report number J 5767/FWR. A survey on behalf of the Jewish Chronicle to discover readers' opinions of the editorial content and related matters.
1 file.
December 1967
191 Labour in the Construction Industry. A Study Amongst Employers: Vol. I Study Findings. Report number J 5793. A survey on behalf of the Committee on the Engagement and Use of Labour in Construction to establish managerial policies, practices and attitudes in relation to the recruitment, use and retention of labour in the construction industry.
1 file.
May 1968
192 Labour in the Construction Industry. A Study Amongst Employers: Vol. II Tabulations. Report number J 5793. A survey on behalf of the Committee on the Engagement and Use of Labour in Construction to establish managerial policies, practices and attitudes in relation to the recruitment, use and retention of labour in the construction industry.
1 file.
May 1968
193 Image of Steel and the British Steel Industry: Consumer Survey. Vol. I Commentary. Report number J 5847/PRH. A survey on behalf of the British Steel Corporation to examine how steel and the steel industry are regarded by consumers.
1 file.
June 1968
194 Readership of the Daily Express: Qualitative Research. Report number J 5967/GMmC. A report on behalf of Daily Express Beaverbrook Newspapers Limited to investigate attitudes towards the content, presentation, policy and image of the Daily Express in the context of the decline in its readership.
1 file.
April 1968
195 The Daily Express: Commentary. Report number J 5967/MAC. A report on behalf of the Daily Express Beaverbrook Newspapers Limited.
1 file.
December 1968
196 Nursing Recruitment: a Qualitative Study. Report number J 6035/JGF/SLF. A survey on behalf of King Edward's Hospital Fund for London investigating the response of nurses, former nurses and potential nurses to the prevailing methods of recruitment and training.
1 file.
May 1969
197 Teachers' Salaries: a Research Contribution to the Campaign. Report number J 6052. A study on behalf of the National Union of Teachers.
1 file.
June 1968
198 Careers Study Stage III. 1960 Graduates: Technical Report. Report number J 6075/PPC. A report describing the methods used for the third stage of this field survey about young peoples' career aspirations. Carried out on behalf of PEP [Political and Economic Planning] and The Tavistock Institute of Human Relations, with a grant from the Leverhulme Foundation.
1 file.
August 1968
199 UK Steel Industry: Survey of Opinion Leaders. Report number J 6135/PC/GBS. A survey on behalf of the Information Services Division of the British Steel Corporation about opinion leaders' views on problems within the steel industry.
1 file.
September 1968
200 Survey of Young People. Report number J 6501. A survey of young people, aged 17 to 24 years old, about their likely voting behaviour, perception of major political parties, attitudes to general issues, attitudes to particular issues, political and social involvement, and reading of newspapers and magazines.
1 file.
June 1969
201 Survey of Impact of Political Advertising. Report number J 6643. A survey carried out predominantly in Labour contituencies after advertisements for the Labour Party had appeared in the Press.
1 file.
October 1969
202 Future Perspectives: Comparison of an Elite Sample with a General Public Sample. Report number J 6869/DM/JP. A study on behalf of the Social Science Research Council about the perceptions of the future held by a younger section of the public, aged 16-45 years old, and by the elite (those in positions of power and influence in Britain).
1 file.
November 1970
203 Future Perspectives: Comparison of an Elite Sample with a General Public Sample. Appendices. Report number J 6869/JWP. A study on behalf of the Social Science Research Council about the perceptions of the future held by a younger section of the public (16-45 years old) and by the elite (those in positions of power and influence in Britain).
1 file.
December 1970
204 Luton After Scarborough. Unnumbered. A survey of a sample of electors living in Wardown Ward, Luton, which had consistently returned Conservative majorities in recent municipal elections.
1 file.
1963
205 Britain Today: International Affiliations, Present Standing, Institutions, Newspapers. A Study of the Opinions of People Listed in Who's Who. Report number J 7361. A postal survey on behalf of the Thomson Group Marketing Services for The Times. A repeat of a survey carried out in 1963.
1 file.
September 1971
206 Life Satisfaction Survey: Instructions to Interviewers. Report number J 8519/MS.
1 file.
October 1973
207 Life Satisfaction Survey (S/S): Instructions to Interviewers. Report number J 8541/MS.
1 file.
October 1973
208 Quality of Life Survey, 1975: Technical Report. Report number J 8909/SU 7501.
1 file.
May 1975
209 Quality of Life Survey, 1975: Instructions to Interviewers. Report number J 8909/SU 7501.
1 file.
March 1975
210 A Predictive Longitudinal Study of a Sample of Ageing People. Unnumbered. A proposal for a substantial study of the ageing of middle-aged and elderly people over a three year period between 1977 and 1980.
1 file.
1977
211 A Study of Elderly People: Hove. Report number J 1278. A survey of 450 people, aged 65-69 years old, about their health, social contacts, social disengagement and re-engagement, leisure, housing, support from statutory and voluntary sources, and physical mobility.
1 file.
July 1977
212 A Study of Elderly People: Manchester. Report number J 1278. A survey of 450 people, aged 65-69 years old, about their health, social contacts, social disengagement and re-engagement, leisure, housing, support from statutory and voluntary sources, and physical mobility.
1 file.
May 1977
213 A Study of Elderly People: Merton. Report number J 1278. A survey of 450 people, aged 65-69 years old, about their health, social contacts, social disengagement and re-engagement, leisure, housing, support from statutory and voluntary sources, and physical mobility.
1 file.
July 1977
214 A Study of Elderly People: Northampton. Report number J 1278. A survey of 450 people, aged 65-69 years old, about their health, social contacts, social disengagement and re-engagement, leisure, housing, support from statutory and voluntary sources, and physical mobility.
1 file.
July 1977
215 A Study of Elderly People. Report number J 1278. A survey of 450 people, aged 65-69 years old, about their health, social contacts, social disengagement and re-engagement, leisure, housing, support from statutory and voluntary sources, and physical mobility. Comprising the results from all four towns combined.
1 file.
August 1977
216 A Study of Elderly People. Report number J 1278. A survey of 450 people, aged 65-69 years old, about their health, social contacts, social disengagement and re-engagement, leisure, housing, support from statutory and voluntary sources, and physical mobility.
1 file.
1977
217 A Study of Elderly People. Report number J 1935.
1 file.
March 1979

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