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Churchill contains:
ABMS The Papers of Mark Abrams
ACAD The Papers of Sir Alexander George Montagu Cadogan (1884-1968)
ADAM "Naval interlude", memoirs of a RNVR midshipman, 1918/9, including photographs of various naval vessels Adam served on
ADMS The Papers of Rear-Admiral John Adams
AGAR The Papers of Alan Agar
AGDF The Papers of Lieutenant- Colonel Adrian Grant-Duff
AGNW The Papers of Stair Carnegie Agnew
AHKY The Papers of Adeline, Lady Hankey
AITK The Papers of Jonathan Aitken
AJMS The Papers of Wing Commander Sir Archibald James
ALBU The Papers of Austen Albu
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The Papers of Mark Abrams

Title The Papers of Mark Abrams
Reference GBR/0014/ABMS
Creator Abrams, Mark Alexander, 1906-1994, social scientist and businessman
Covering Dates 1910–1990
Extent and Medium 116 archive boxes
Repository Churchill Archives Centre
Content and context

Mark Abrams was born on the 27 April 1906, the son of Abram Abrams and Anne (née Jackson). He was educated at the Latymer School in Edmonton, North London, then studied at the London School of Economics (University of London). From 1931-1933, he studied at the Brookings Institute in Washington, DC. In 1933 he returned to the United Kingdom to the Research Department of the London Press Exchange (LPE), a leading advertising agency. Here Abrams began his pioneering research work by conducting large-scale surveys of newspaper and magazine readership and consumer behaviour and became a pre-eminent authority on market research. Abrams believed in research as a way of describing and improving society.

His contacts with other social scientists working abroad led to his work retrieving refugees from Nazi Europe (in 1939 helping Sigmund Freud make his final move to England). From 1939-1941, Abrams worked with the BBC Overseas Research Department (analysing German propaganda broadcasts) and the Psychological Warfare Board where he carried out government surveys on the population's experience, beliefs and needs. He investigated, for example, the impact of bombings on civilian morale and food consumption.

In 1946, Abrams founded Research Services Limited and worked for the company until 1970, initially as Managing Director then Chairman. He was also instrumental in founding the Market Research Society.

Abrams had strong links with the Labour Party and carried out many of the Party's private polls in the 1950's and 1960's. From 1970-1976, Abrams was Director of the Survey Research Unit at the Social Science Research Council, then, from 1976-1985, he was Research Director of Age Concern, Vice-President of the Policy Studies Institute, 1978-1994, and also advised the Consumers' Association.

In 1931 he married Una Strugnell with whom he had one son and one daughter. The marriage ended in 1951 and he married Jean Bird with whom he had one daughter.

Publications

"Condition of the British People, 1911-1946" (1947); "Social Surveys and Social Action" (1951); "Beyond Three Score and Ten" (1980); and "People in Their Sixties" (1983).

Abrams died on 25 September 1994.

The collection includes reports issued by the organisations for which Abrams worked, including the London Press Exchange and Research Services Ltd, and published articles and papers by Mark Abrams himself. Also present are survey data, BBC Research Unit analyses of foreign broadcasts during the Second World War, and a series of Abrams' working papers on a wide range of subjects including advertising, children and youth, politics and political parties, crime, economics, education, food, housing, media, ageing, race and racial prejudice, social research, and entertainment.

The papers were given to Churchill Archives Centre by Mark Abrams' wife, Jean Abrams, and his daughter, Evelyn Abrams, 1995 and 1996.

Access and Use

The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge. Churchill Archives Centre is open from Monday to Friday, 9am-5pm. A prior appointment and two forms of identification are required.

Researchers wishing to publish excerpts from the papers must obtain prior permission from the copyright holders and should seek advice from Archives Centre staff.

Please cite as Churchill Archives Centre, The Papers of Mark Abrams, ABMS

Further information

See also http://surveyresearch.weebly.com/mark-abrams.html.

The BBC Written Archives hold a set of the reports and papers of its Propaganda Research Unit.

The National Archives also holds a set of reports in the Ministry of Information's records.

Copies of the partial catalogue and box list are available for consultation on the Janus website http://janus.lib.cam.ac.uk, at Churchill Archives Centre, Cambridge, and the National Register of Archives, London.

This collection level description was prepared by Natalie Adams using information from Who Was Who 1897-1996 (A and C Black) and obituaries in the Daily Telegraph (4 October 1994) and the Independent (24 October 1994). Accession 1003 was box-listed by Natalie Adams and Sophie Clapp at Churchill Archives Centre in 1996. The collection was partially catalogued by Jasmine Jansen, December 2008, and retroconverted by Sophie Bridges, February 2009.

Index Terms
Market Research
Politics
Social Sciences
Abrams, Mark Alexander (1906-1994) social scientist and businessman
Churchill/ABMS contains:
1 BBC Propaganda Research Unit.
18 files.
1940–1948
2 London Press Exchange.
1 box.
1937–1939
3 Research Services Ltd.
217 files.
1946–1979
Box 24 Market Investigations Ltd report no. J 408, 1961 Papers on interviewing interviewers for Research Services Ltd, 1959.
1 box.
1959–1961
Box 25 Reports and papers by Mark Abrams.
1 box.
1951–1986
Box 26 Reports and papers by Mark Abrams.
1 box.
Box 27 Papers for lectures, seminars and conferences by Mark Abrams.
1 box.
1950–1960
Box 28 Papers for lectures, seminars and conferences by Mark Abrams.
1 box.
1960–1963
Box 29 Papers for lectures, seminars and conferences by Mark Abrams.
1 box.
1963–1982
Box 30 Papers for lectures, seminars and conferences by Mark Abrams.
1 box.
1982–1989
Box 31 Press cuttings and articles. Comprising press cuttings of articles by Mark Abrams for the Financial Times, 1952-71; press cuttings of other newspaper articles by Mark Abrams, 1953-83; and copies or drafts of articles by Mark Abrams, 1950-9.
1 box.
1950–1983
Box 32 Articles. Comprising copies or drafts of articles by Mark Abrams.
1 box.
1960–1969
Box 33 Articles. Comprising copies or drafts of articles by Mark Abrams.
1 box.
1970–1982
Box 34 Reports on which Mark Abrams was a consultant.
1 box.
1957–1977
Box 35 Transcripts of broadcasts by Mark Abrams. With correspondence.
1 box.
1948–1975
Box 36 Book reviews by Mark Abrams.
1 box.
1936–1967
Box 37 Draft chapters for a publication.
1 box.
1959–1961
Box 38 Draft chapters for a publication, 1986-7 Working papers and correspondence for a book on market research, 1947-53.
1 box.
1947–1987
Box 39 Working papers and correspondence for a publication, 1982 Draft papers by Mark Abrams, undated, 1961-81 Draft papers for lectures, seminars and conferences by Mark Abrams, 1962-90.
1 box.
1961–1990
Box 40 Notes by Mark Abrams on articles for publication, 1957-75 Notes by Mark Abrams on various topics, 1965-81 Committee minutes, papers and reports, 1955-63.
1 box.
1955–1981
Box 41 Committee minutes, papers and reports.
1 box.
1961–1962
Box 42 Committee minutes, papers and reports.
1 box.
1962–1966
Box 43 Committee minutes, papers and reports.
1 box.
1966–1979
Box 44 Notes for drafting questionnaires, undated Blank survey forms, undated, 1940-89.
1 box.
1940–1989
Box 45 Completed survey forms, 1964-71 Collated data and tables, 1938-72.
1 box.
1938–1972
Box 46 Collated data and tables.
1 box.
1971–1977
Box 47 Collated data and tables, undated, 1977-9 Notes on collated data, undated, 1965-81.
1 box.
1965–1981
Box 48 Computer printout of data from surveys.
1 box.
1969–1978
Box 49 Computer printout of data from surveys.
1 box.
1978
Box 50 Computer printout of data from surveys.
1 box.
1980–1984
Box 51 BBC Research Unit (Overseas) daily synopsis and weekly analysis of foreign broadcasts.
1 box.
1941–1942
Box 52 BBC Research Unit (Overseas) daily synopsis and weekly analysis of foreign broadcasts, 1942 BBC Research Unit (Overseas) weekly analysis and reports, 1941-2.
1 box.
1941–1942
Box 53 Working papers on advertising, 1966 Working papers on children and youth, 1951-7.
1 box.
1951–1966
Box 54 Working papers on children and youth.
1 box.
1954–1961
Box 55 Working papers on children and youth, 1955-9 Working papers on Communism and the Communist Party, 1950s.
1 box.
1955–1959
Box 56 Press cuttings and articles on Communism and the Communist Party.
1 box.
1950–1959
Box 57 Press cuttings and articles on Communism and the Communist Party.
1 box.
1950–1959
Box 58 Working papers on the Conservative Party, 1960-4 Working papers on crime, 1956-60 Working papers on culture, 1954-66.
1 box.
1954–1966
Box 59 Working papers on culture, 1968 Working papers on the Democratic Party, 1960s Working papers on economics, 1950-78.
1 box.
1950–1978
Box 60 Working papers on economics.
1 box.
1957–1969
Box 61 Working papers on education.
1 box.
1947–1963
Box 62 Working papers on education.
1 box.
1954–1963
Box 63 Working papers on food and health, 1941-68 Working papers on housing, 1947-68.
1 box.
1941–1968
Box 64 Working papers on housing.
1 box.
1947–1979
Box 65 Working papers on housing, 1966-78 Working papers on industry, 1952-60.
1 box.
1952–1978
Box 66 Working papers on the Labour Party.
1 box.
1941–1951
Box 67 Working papers on the Labour Party. Including 'Is This the Classless Society?', a first draft of a paper by Michael Young, undated, which may be an early version of 'For Richer For Poorer', 1952 (reference: YUNG 2/1/1).
1 box.
1952–1965
Box 68 Working papers on the Labour Party.
1 box.
1963–1968
Box 69 Working papers on the Labour Party, 1968-71 Working papers on leisure, 1955-9.
1 box.
1955–1971
Box 70 Working papers on leisure.
1 box.
1956–1967
Box 71 Working papers on leisure, 1961-70 Working papers on the Liberal Party, 1962.
1 box.
1961–1970
Box 72 Working papers on the Media.
1 box.
1950–1958
Box 73 Working papers on the Media.
1 box.
1964–1966
Box 74 Working papers on old people and ageing.
1 box.
1954–1964
Box 75 Working papers on politics.
1 box.
1954–1959
Box 76 Working papers on politics.
1 box.
1959–1973
Box 77 Working papers on politics.
1 box.
1963–1965
Box 78 Working papers on politics.
1 box.
1965–1985
Box 79 Working papers on polls, 1951-8 Working papers on population, 1952-90 Working papers on quality of life, 1973-5 Working papers on race and racial prejudice, 1948.
1 box.
1948–1990
Box 80 Working papers on race and racial prejudice, 1954-70 Working papers on religion, 1954-61.
1 box.
1954–1970
Box 81 Working papers on the retail trade and consumers.
1 box.
1950–1959
Box 82 Working papers on the retail trade and consumers, 1956-61 Working papers on roads and town planning, 1955-69.
1 box.
1955–1969
Box 83 Working papers on roads and town planning, 1959-69 Working papers on social research on class and values, 1910-67.
1 box.
1910–1969
Box 84 Working papers on social research on class and values.
1 box.
1952–1960
Box 85 Working papers on social research on class and values.
1 box.
1957–1969
Box 86 Working papers on social research on class and values.
1 box.
1961–1977
Box 87 Working papers on social research on class and values, 1973-84 Working papers on Socialist Commentary surveys, 1960-9.
1 box.
1960–1984
Box 88 Working papers on television.
1 box.
1954–1964
Box 89 Working papers on television.
1 box.
1954–1964
Box 90 Working papers on trade unions, 1954-67 Working papers on women and family, 1952-69.
1 box.
1952–1969
Box 91 London Press Exchange published reader interest surveys.
1 box.
1934
Box 92 London Press Exchange published reader interest surveys, 1934 London Press Exchange reports and television data books, 1954-64.
1 box.
1934–1964
Box 93 Metrication Board surveys, 1975-80 A copy of Mark Abrams' PhD thesis, 1929 Philip Abrams' obituaries, 1981-2 Papers about Philip Abrams' work, 1966-81, and reviews of his work, 1982-4 Letters of condolence on the death of Philip Abrams, 1982.
1 box.
1929–1984
Box 94 Martin Bulmer's study of Philip Abrams' work Publications, 1931-49.
1 box.
1931–1949
Box 95 Publications.
1 box.
1950–1962
Box 96 Publications.
1 box.
1963–1988
Box 97 Publications, undated Incomplete reports and papers, 1960s-70s Publications by the London Press Exchange, 1960 Publicatiosn by the SSRC [Social Science Research Council], 1970s Publications, mainly about the Labour Party, 1950s-60s.
1 box.
1950–1979
Box 98 Transcripts of interviews about the Communist Party.
1 box.
1951–1953
Box 99 Survey form and data on social class, 1962 Data on youth, 1969.
1 box.
1962–1969
Box 100 Printed articles, typescript drafts and copies about subliminal perception, stimulation and threshold communication, ca. 1956-8. Also including some material about the children's readership survey. Cambridge Management Survey 'balance group', 1961-3.
1 box.
1956–1963

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